Book 1 arrives JANUARY 12, 2027
Field guides to people.
Most field guides cover birds. These cover the harder animal.
Four books by Mr. Mojo & Lady Marvelous, as told to Jack Edge. Humor, satire, and social commentary for anyone who ever asked, "Can I still say or do that?" (It depends. Hence, four books.)
Book 1 arrives January 12, 2027
Field guides to people.
Most field guides cover birds. These cover the harder animal.
Four books by Mr. Mojo & Lady Marvelous, as told to Jack Edge. Humor, satire, and social commentary for anyone who ever asked, "Can I still say or do that?" (It depends. Hence, four books.)
The series
Survive and thrive in the Social Jungle. Your two guides lock horns, laugh the whole way, and have never once tried to get each other fired.
Book 1
SOCIAL SAFARI: MANNERS
Etiquette, Demolished and Rebuilt. From Bonjour to Yo.
(Forks Freakout Insurance, Snob Repellent, and Smooth Talk Emitter sold separately)
| Available Jan. 12, 2027 | Subscribe in the meantime |
Book 2
SOCIAL SAFARI: MATING
What He Thinks. What She Thinks. What Works.
(Attraction Algorithm, Hint Detector, and Ejection Seat sold separately)
| Coming February 2, 2027 | Subscribe in the meantime |
Book 3
SOCIAL SAFARI: CULTURE
Everybody’s Offended. Stay Sane. Keep Humor.
(Outrage Repellent, Cancellation Insurance, and New Identities sold separately)
| Coming March 9, 2027 | Subscribe in the meantime |
Book 4
SOCIAL SAFARI: THE BIG MIDDLE
Secrets of the Vast Majority. Hiding in Plain Sight.
(Volume Control, Bullhorn Jammers, and Certainty Deflectors sold separately)
| Coming Sept. 14, 2027 | Subscribe in the meantime |
Join the expedition
Dispatches from the Social Jungle. One column every Tuesday.
Plus some random sightings from our Social Safari.
His take. Her take. Your verdict.
About people, not parties. Unless they rock.
Your guides
Mr. Mojo
Thinks most disasters are fixable problems that got promoted to scandals somewhere around day three. Wants to know what can be fixed in the next hour. Skips meetings about meetings. Right more often than his tone deserves.
Lady Marvelous
Thinks the thing everyone agreed to stop discussing is usually the thing. Wants to know what avoiding the thing will cost them all in six months. Won't settle for a policy when a position is called for. Right more often than Mojo cares to admit.
Jack Edge
Their scribe. The guides do the talking, he takes the notes, and you get the last word.
Media, events, and bulk orders
Buying for your school, business, or event? Round up the herd.
Want an interview? Jack Edge speaks for Mr. Mojo and Lady Marvelous. Send up a flare.
PRESS KIT
Download the press kit (PDF) — Covers, bios, and everything you need.
PUBLISHER
Social Safari Media, an imprint of Fersher Press LLC
1401 21st Street, Suite R, Sacramento, CA 95811
AVAILABLE
SOCIAL SAFARI: MANNERS - Civilization, His Way, Her Way. And the Animals Have the Last Word. Available January 12, 2027, in paperback and ebook at Amazon, Barnes & Noble, Apple Books, Kobo, and other major retailers.
Social Safari Website Privacy Policy
Effective date: October 14, 2026 – gosocialsafari.com
The short version: we collect very little, we use it only to send you our newsletter and answer your emails, and we never sell it. Mr. Mojo wanted this section to be one sentence. Lady Marvelous wanted it to be complete. Here is both.
1. Who we are
This website, gosocialsafari.com (the “Site”), is operated by Social Safari Media, an imprint of Fersher Press LLC, 1401 21st Street, Suite R, Sacramento, CA 95811 (“Social Safari,” “we,” “us”). This policy explains what information we collect through the Site and how we handle it.
2. What we collect
Newsletter signups. When you subscribe through the signup box, you give your email address to Substack, which runs our newsletter. Substack shares your subscriber information with us so we can send you the newsletter.
Emails you send us. If you email us, including through the “Round up the herd” and “Send up a flare” links, we receive your name, email address, and whatever you choose to write.
Analytics and technical information. The Site uses Google Analytics, and our host may also record limited technical data. These tools collect information such as your browser type, device type, pages viewed, time on the Site, referring website, and approximate location based on your IP address. We use this only in aggregate to see how the Site is used, not to identify you.
We do not ask for payment information. Book purchases happen on retailer websites, not on this Site.
3. How we use it
To send the newsletter you signed up for.
To reply to inquiries about interviews, events, bulk orders, and anything else “safari.”
To understand, in aggregate, how visitors use the Site so we can improve it.
To comply with the law and protect our rights.
4. Who we share it with
We do not sell, rent, or trade your personal information. We share it only with service providers that help us run the Site and newsletter, each under its own privacy policy:
Substack (newsletter signups and delivery)
Carrd (website hosting)
Google (Google Analytics, for aggregate Site statistics)
Our email provider (receiving and answering your emails)
The Site also links to third-party sites, including book retailers (such as Amazon, Barnes & Noble, Apple Books, and Kobo) and Books2Read, which shows you where to buy our books. When you click those links, you leave our Site, and that site’s own privacy policy applies. We may also disclose information if required by law or to protect our rights or the safety of others.Affiliate links. Some store links on the Site and in our newsletter, including links through Books2Read, are affiliate links. If you buy through them, we may earn a small commission at no extra cost to you. The retailer may use cookies or similar technology to credit the purchase to us, under its own privacy policy.
5. Cookies and Do Not Track
The Site uses cookies from Google Analytics to measure, in aggregate, how visitors use the Site. Visitors in Europe, the UK, and Switzerland are asked for consent before analytics cookies load (see section 11). Embedded services, such as the Substack signup box, may set their own cookies under their own policies. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with Google’s opt-out browser add-on. To learn how Google uses this information, see How Google uses information from sites that use its services. Google Analytics, and the retailers behind affiliate links, may collect information about your online activities over time and across different websites when you use the Site. Google Analytics, and the retailers behind affiliate links, may collect information about your online activities over time and across different websites when you use the Site. Because there is no common industry standard for “Do Not Track” browser signals, the Site does not currently respond to them.
6. Your choices
Unsubscribe at any time using the link at the bottom of any newsletter email.
Ask us to access, correct, or delete the personal information we hold about you by emailing [email protected]. We will respond within a reasonable time.
7. California privacy rights
We are based in California. This section collects the California disclosures that apply to the Site.
California Online Privacy Protection Act (CalOPPA). This policy is our privacy policy under CalOPPA. It describes the categories of personal information we collect (section 2), the categories of third parties we share it with (section 4), how we handle cookies and respond to "Do Not Track" signals (section 5), how you can review and ask us to correct your information (section 6), and how we notify you of changes (section 16).
"Shine the Light" (Civil Code Section 1798.83). California residents may ask whether we disclose personal information to third parties for their direct marketing purposes. We do not.
No sale of personal information. We do not sell, rent, or trade your personal information, as described in section 4.
California Consumer Privacy Act (CCPA). The CCPA applies to businesses that meet thresholds set by law, such as annual revenue above a set amount. Social Safari Media does not currently meet those thresholds. Even so, we honor requests from California residents to know, access, correct, or delete the personal information we hold about them, and we will not treat you differently for making one.
How to make a request. Email [email protected] with "California Privacy Request" in the subject line. We may ask for information to confirm your identity before we respond.
8. Children
The Site is intended for adults. We do not knowingly collect personal information from children under 13, or under the higher age set by local law, such as 16 in parts of Europe or 18 in India. If you believe a child has given us personal information, email us and we will delete it.
9. Security and retention
We use reasonable measures to protect the information we hold, but no website or email system is completely secure. We keep personal information only as long as we need it for the purposes above, or as the law requires.
10. International visitors
The Site is operated from the United States, and we welcome readers worldwide. Information we collect is processed and stored in the United States, where privacy laws may differ from those in your country. Wherever you live, you may ask us to access, correct, or delete your personal information by emailing [email protected]. We will respond within 30 days, or sooner where local law requires, and we will not treat you differently for using your rights. The sections below describe additional rights by region.
11. Europe, the UK, and Switzerland
If you are in the European Economic Area, the United Kingdom, or Switzerland, Social Safari Media, an imprint of Fersher Press LLC, is the controller of your personal information under the GDPR, the UK GDPR, and Swiss data protection law.
Legal bases. We send the newsletter and use analytics cookies only with your consent. We reply to your emails and keep the Site secure based on our legitimate interest in running the Site and responding to you. We keep some records because the law requires it.
Your rights. You may access, correct, or delete your personal information, restrict or object to our use of it, ask for a portable copy, and withdraw your consent at any time. Withdrawing consent does not affect earlier use.
Cookies. In these regions, Google Analytics cookies load only after you agree through our cookie banner, and you can change your choice at any time.
International transfers. Your information is transferred to the United States. Our service providers protect these transfers with recognized safeguards, such as the EU-U.S. Data Privacy Framework and its UK and Swiss extensions, or Standard Contractual Clauses.
Complaints. You may complain to your local data protection authority. We hope you will contact us first so we can help.
12. Canada
We handle personal information in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). We collect it with your consent, only for the purposes in this policy, and you may withdraw consent or ask to access or correct it at any time. Our newsletter goes only to people who subscribe, and every issue includes an unsubscribe link, as Canada’s Anti-Spam Legislation (CASL) requires. You may complain to the Office of the Privacy Commissioner of Canada.
13. Australia and New Zealand
Where Australia’s Privacy Act 1988 or New Zealand’s Privacy Act 2020 applies, you may ask to access or correct your personal information. Your information is disclosed to our service providers in the United States, as described in section 4. You may complain to the Office of the Australian Information Commissioner or to New Zealand’s Office of the Privacy Commissioner.
14. Japan
Under Japan’s Act on the Protection of Personal Information (APPI), you may ask us to disclose, correct, stop using, or delete your personal information. Your information is transferred to the United States, which has no single national privacy law equivalent to Japan’s. Our service providers protect it under their own privacy and security programs.
15. India and other countries
If you are in India, we process your personal data with your consent under the Digital Personal Data Protection Act, 2023. You may ask to access, correct, update, or erase it, withdraw your consent, and nominate someone to act for you. For grievances, email [email protected] with “Grievance” in the subject line. You may also complain to the Data Protection Board of India.If you live in another country with privacy laws, such as Brazil, South Africa, or South Korea, we will honor the rights those laws give you. Email us to use them.
16. Changes to this policy
If we update this policy, we will post the new version on this page with a new effective date. Significant changes will also be noted in the newsletter.
17. Contact us
Social Safari Media, an imprint of Fersher Press LLC
1401 21st Street, Suite R, Sacramento, CA 95811
[email protected]
Social Safari Terms and Conditions
Effective date: October 14, 2026 – gosocialsafari.com
The short version: this is a humor site. Enjoy it, quote it in your reviews, share it with friends, and don’t copy it wholesale or pass off our characters as yours. The guides may disagree about everything else, but they agree on that.
1. Acceptance of these terms
By using gosocialsafari.com (the “Site”), you agree to these Terms and Conditions and to our Privacy Policy. If you do not agree, please do not use the Site.
2. Who we are
The Site is operated by Social Safari Media, an imprint of Fersher Press LLC, 1401 21st Street, Suite R, Sacramento, CA 95811 (“Social Safari,” “we,” “us”).
3. Humor, satire, and social commentary
The Site, the Social SafariTM Book Series, and our newsletter are works of humor, satire, and social commentary. Names, characters, institutions, businesses, places, events, locales, incidents, and statistics are either products of imagination or used in a fictitious manner, except for some historical references to actual persons, entities, places, events, or incidents. Otherwise, any resemblance to actual people, living or dead, or actual events, is purely coincidental. Mr. MojoTM and Lady MarvelousTM are fictional guides, and their opinions are their own.
4. No professional advice
Nothing on the Site, in the books, or in the newsletter is professional advice or expert guidance, including legal, medical, psychological, financial, or relationship advice. If you need professional advice or other expert help, consult a qualified professional authorized to provide those services where you live.
5. Copyright
The text, interior illustrations, and design of the books in the Social SafariTM Book Series are Copyright 2026 Jack Edge. All Rights Reserved. All other content on the Site, including its text, design, graphics, and the selection and arrangement of its content, is © 2026 Social Safari Media, an imprint of Fersher Press LLC, unless otherwise noted. All rights are reserved, including the right to remain silent, despite the actions of Mr. Mojo & Lady Marvelous to the contrary.
6. Trademarks
Social SafariTM, Social JungleTM, Unruly Field GuideTM, Unruly RulesTM, Mr. MojoTM, Lady MarvelousTM, and associated logos are trademarks of Social Safari Media, an imprint of Fersher Press LLC. You may not use them without our prior written permission, except to refer accurately to our books, Site, or newsletter. Other names and marks shown on the Site, including retailer names, belong to their owners.
7. How you may use the Site
You may:
Browse the Site and share links to it.
Quote brief passages in reviews, articles, and social media posts, with credit to the book or Site.
Download the press kit, back cover, and excerpt PDFs for personal reading, news coverage, reviews, and promotion of our books, without altering them.
You may not, without our prior written permission:
Reproduce, republish, sell, or distribute Site or book content, except as allowed above.
Use our characters, names, logos, or artwork in your own products, merchandise, or promotions.
Copy or collect Site content by automated means, including scraping, or use it to train artificial intelligence systems. This does not apply to search engines or AI search and answer tools that index, summarize, or link to the Site.
Use the Site in any unlawful way, or in any way that disrupts the Site or other people’s use of it.
8. Third-party sites, retailers, and purchases
The Site links to third-party sites and services, including book retailers, Books2Read, and Substack. We do not control them and are not responsible for their content, policies, or practices. Book purchases are made with the retailer you choose, under that retailer’s terms, and questions about orders, payments, shipping, or refunds go to that retailer.Affiliate disclosure. Some links to retailers on the Site and in our newsletter are affiliate links. If you buy through them, we may earn a small commission at no extra cost to you. It does not change the price you pay, or our recommendations, which, as you might expect, mostly point to our own books.
9. Newsletter
Our newsletter is delivered through Substack. Subscribing is free, and you can unsubscribe at any time. Your subscription is also governed by Substack’s Terms of Use and Privacy Policy.
10. Messages and ideas you send us
We welcome your emails. If you send us suggestions, ideas, or creative material without our request, you agree that we may use them without obligation or payment to you. Please do not send us anything you consider confidential.
11. Disclaimer of warranties
The Site and its content are provided “as is” and “as available,” without warranties of any kind, express or implied, to the fullest extent permitted by law. We do not promise that the Site will be uninterrupted, error-free, or free of harmful components, or that its humor will land every time.
12. Limitation of liability
To the fullest extent permitted by law, Social Safari Media, Fersher Press LLC, Jack Edge, and their owners, contributors, and partners will not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Site or its content. Our total liability for any claim related to the Site will not exceed one hundred U.S. dollars ($100).
13. Indemnification
You agree to defend and hold harmless Social Safari Media, Fersher Press LLC, and Jack Edge from claims, losses, and expenses, including reasonable attorneys’ fees, arising from your misuse of the Site or your violation of these terms.
14. Governing law
These terms are governed by the laws of the State of California, without regard to its conflict of law rules. Any dispute related to the Site will be brought in the state or federal courts located in San Diego County, California, and you consent to their jurisdiction. Nothing in these terms limits any rights you have under the consumer protection laws of your country that cannot be waived by agreement.
15. Changes to these terms
We may update these terms from time to time. The new version will be posted on this page with a new effective date. Continuing to use the Site after a change means you accept the updated terms.
16. General
If any part of these terms is found unenforceable, the rest remains in effect. Our failure to enforce any part is not a waiver of it. These terms and our Privacy Policy are the entire agreement between you and us about the Site.
17. Contact us
For permissions, licensing, bulk purchases, interviews, live events, or anything else “safari”:Social Safari Media, an imprint of Fersher Press LLC
1401 21st Street, Suite R, Sacramento, CA 95811
[email protected]